RECOGNITION COMMITTEE SECOND QUARTER REPORT
What projects or tasks did the committee work on?
In the second quarter, the committee met twice as a full group and the chairs met an additional eight times. As a team, they brought on new committee members to help create more capacity with additional expertise and perspectives to draw from during upcoming projects this yearThey continued to build upon 2020 goals and objectives. Together, the following was accomplished:
Describe how the committee’s work connects to what's happening in the larger outdoor industry.
Nobody ever imagined that the world would be facing a pandemic. But with the current situation, industry leaders are wanting to share stories more than ever before to foster deeper connections and understanding with professionals. We are working to craft and share the stories of AORE members through interviews, webinars and newsletter outlets. And this content can then be used to communicate the larger, collective story of our Association as well.
Please share a link to one article or resource that will benefit members.
Given the current state of events, the committee wanted to share this article from Outside Online titled: Now is Not the Time to Post Your Adventure Photos.
CALLS TO ACTION!
The committee needs help with contacting all members who would like to participate in a panel for
- updated the member celebration form to make it easier for members to submit stories and professional updates
- created a new internal framework, marketing plan, and work flow that will help push member stories and recognition through multi-platform channels such as Facebook, Twitter, LinkedIn, various e-newsletters, on the member portal, and in the weekly digest
- designed a format for the committee's webinars in 2020, which includes a new podcast style interview that features the stories of different members across the country and at all levels within their careers and at the Association
- held the committee's first webinar with Tara Allman, which is available on the Member Portal by logging in and visiting the AORE online learning library and downloading the recording
AORE's virtual conference this October. Ideally, a representative of each type of member category would be featured. Additionally, the committee needs individuals who are willing to tell stories about how the outdoors or AORE has impacted them for social media posts. Fill out this form now to participate!