December 8, 2025 | 33:21
Description:
In this episode, our host Candace Brendler chats with Karina Armijo, Director of the New Mexico Outdoor Recreation Division, to explore what it’s like to build and support outdoor recreation at the state level. Karina shares her unique career path—from graphic design and tourism marketing to leading outdoor recreation initiatives statewide—and how her deep connection to New Mexico’s landscapes inspires her work.
Their conversation digs into New Mexico’s community-first approach to outdoor recreation, including the groundbreaking Outdoor Equity Fund and efforts to support local businesses and emerging workforce opportunities.
Tune in for an insightful look at how state offices of outdoor recreation are shaping economic opportunity, equitable access, and a thriving outdoor future—one community at a time.
Meet Karina
Karina Armijo is the Director of the New Mexico Outdoor Recreation Division, where she advances the state’s vision of ensuring all New Mexicans can access and enjoy the outdoors while growing the outdoor recreation economy in a sustainable and community-centered way. She leads initiatives that fund outdoor infrastructure, youth programming, and business development—strengthening the connection between public lands and economic opportunity.
With more than 25 years of experience in tourism, marketing, and economic development, Karina previously served as the first Director of Marketing and Tourism for the Town of Taos, a historic mountain community in northern New Mexico known for its rich Indigenous and multicultural heritage. She has worked across sectors to elevate outdoor destinations, support local businesses, and promote the region’s cultural and natural assets.
Karina’s path to this work is rooted in her own story. After moving to Taos 30 years ago, the outdoors became her sanctuary. From fly fishing, trail running, and skiing to collaborating with communities on trail systems and youth programs, her lived experience fuels a deep commitment to ensuring every New Mexican can benefit from time outside.
Resources
- Learn more about the New Mexico Outdoor Recreation Division